Address
434 E 4th Street
Long Beach, CA 90802
Since opening their doors in 2010, Nékter Juice Bar has strived to provide healthy, affordable, and delicious products. With over 170 locations nation-wide, their goal is to make a healthy lifestyle affordable and accessible. They were instrumental in starting the cold-pressed juice and acai bowl craze and have since become the gold-standard.
In 2017 Nékter had undergone a branding update via a large design agency. After delivery, they realized they needed assistance developing it further and executing it across a wide array of assets. Originally I was brought on to assist for a short period, but our creative partnership worked so well, it ended up lasting over four years. In that time I branded their new frozen dairy treat, Skoop, as well as created a multitude of in-store and online marketing materials.
I worked with Nékter to rebrand their Celery Detox Cleanse from the ground up. This included packaging design, marketing collateral, and environmental design.